DEMOCRATIC SENATORIAL CAMPAIGN COMMITTEE
I spent the 2016 cycle and the early Trump era as Senior Graphic Designer at the DSCC. Most of the work was email fundraising, which often required reframing complicated procedural or policy concepts into visual storytelling. Additionally, as the only creative on staff I often worked with the Comms department by producing videos and branding for rapid response moments, earned media projects, and issue based campaigns.
POSITIVE EMAIL + SOCIAL GRAPHICS
NEGATIVE EMAIL + SOCIAL GRAPHICS
GRAPHIC EMAILS
FUNDRAISING CAMPAIGNS
In the fall of 2016 the DSCC enlisted its political network to participate in two 48-hour blitz “money bomb” campaigns. Each participant promoted the campaigns to their own grassroots lists.
RACE TO THE MAJORITY: Drag racing imagery and hand drawn typography amps up the urgency and revs our audience for the political road ahead.
LEAVE IT ALL ON THE FIELD: This campaign raised funds for Field operations and rallied team spirit by literally putting it on the field.
MERCHANDISE
